Edgard is a passionate creative copywriter who loves storytelling.

After 12 years in the business world and stints at top agencies like Ogilvy, Wieden+Kennedy, and Publicis, I've honed my skills across disciplines — art direction, copywriting, brand strategy, UX design, and more. I've built beloved brands like Zé Delivery and now run LIQ BOUTIQUE, where we deliver impactful rebranding projects. I thrive on crafting unique narratives that solve real problems. If you're looking for someone who can bring fresh, strategic thinking to your brand, let's connect.

Achievements:

• Winner of the creative hackathon featuring creative teams from São Paulo’s top agencies, organized by the former AOL. Award: All-expenses-paid trip to SXSW. (2016)

• Received national recognition through the personal project #ObrigadoSP, featured on Brazil’s leading news portals and even mentioned by Gilberto Dimenstein. (2014)

• Gained widespread media attention once again with a personal project aimed at taking 120 children to Disney. (2017)

• Winner of the ESPM Creative Marathon award, judged by the creative leadership of Leo Burnett. (2012)

• Invited to give a presentation to the global DTC (Direct-to-Consumer) team, showcasing the Zé Delivery brand-building and relevance strategy. (2020)

• Thanks to a new tone of voice and social media strategy, Zé Delivery became a benchmark for brands like XP and Nestlé. (2021)

• Invited to join an Opinion Box live session to discuss the Zé Delivery brand-building and social media relevance case study. (2021)