ROCHE //
TYPE TO FIGHT
Role: Art Director
Parkinson's disease is a well-known condition that affects 8.5 million people worldwide. Nevertheless, people who have it suffer prejudice from those who lack education or knowledge about the disease. To spread awareness and educate people about the condition, we transformed a teacher's handwriting, who has Parkinson's, into a digital font that anyone can use.
The results? We reached more than 126 million people. We had over 13,000 downloads of the Sonia Script font and, most importantly, Roche saw a 205% increase in website visits to learn more about the disease.
Sonia Script: A digital font that makes every word a lesson.
There's no “how to be an adult” tutorial in the internet. So, when you are in the process becoming one, you have no idea what to do. In order to help the new young generation that was passing through this painful process, Nescafé Smoovlattè created the “Adult Help-line” - the only helpline that adults would love to talk to. The problem is that we were young adults too, so we didn't know what to do eighter. The solution was simple: just have fun of that and pray for the problems go away.