NESCAFÉ SMOOVLATTÉ //
ADULT HELPLINE
Role: Art Director
There's no “how to be an adult” tutorial in the internet. So, when you are in the process becoming one, you have no idea what to do. In order to help the new young generation that was passing through this painful process, Nescafé Smoovlattè created the “Adult Help-line” - the only helpline that adults would love to talk to. The problem is that we were young adults too, so we didn't know what to do eighter. The solution was simple: just have fun of that and pray for the problems go away.
Only few minutes after this ad was posted and promoted at Facebook, young people got crazy and started asking bunch of creative, desperate and silly questions.
Wesley: How do we go back to being 15 years old?
Nescafé: Young Wesley, we don’t know the way, but we do know you’re going to need a jet ski. Make it happen. We’ll be waiting for your return.
Luan: What to do when you run into your ex at the club?
Nescafé: My dear, there’s no easy way out. Channel 100% of your energy into not melting. Smiles will hurt—stay grounded in your body. Brace yourself for an intense showdown of confidence displays where there are no real winners.
Luan: Thank you, Nescafé—you did better than my therapist.
Victoria: How can you avoid piling up bills while unemployed? That’s the question.
Nescafé: Victoria, more money means more bills. You’re on the right track. Avoid earning money and creating more debt, and you’ll have a future free of bills.
Ph Rocha: I'm throwing my money on my screen, but nothing happens. HELP
Nescafé: This only happens with rappers, young man.
Ariadne: How do I stop the dishes from piling up? I just finished washing them, and then suddenly, the sink is full again. I can’t understand this.
Nescafé: Ariadne, destroy 80% of your dishes. Not only will it be an incredibly liberating experience, but you'll also naturally use fewer dishes. Rediscover those disposable utensils and chopsticks you've been hoarding for years from takeout deliveries.
Camille: I just want a trampoline and a slide for adults. Is that too much to ask?
Nescafé: Camille, quite the opposite. What you’re looking for is actually a common and totally accessible product. Repeat this post out loud three times, and soon the internet will be throwing ads and offers for adult trampolines right in your face.